Custom-made wooden furnishings

Feodor Ingvar Kamprad, founder of IKEA, was not a carpenter. The numbers and history speak of one of the most futuristic entrepreneurs ever, and the fact that he became one of the richest men ever confirms this even though he suffered from dyscalculia, that is, the difficulty in understanding calculations, arithmetic, numbers. IKEA goes mainstream and enters the market on a large scale when Feodor Ingvar Kamprad, as a great entrepreneur and not as a carpenter, decides to replace the material of his production: via wood, Ikea will use chipboard.

So Ikea will lower costs and become accessible to everyone, all over the world, tacitly sacrificing quality. From that day on, the furniture market changed forever: that day definitively marked the separation between two parallel worlds, that of quality and that of quantity. A detachment that from year to year and day to day would become ever wider, bordering on the unrepairable.

Today that gap has come to the point of bringing together two different approaches in a single world, that of the wooden furnishings : on the one hand the large and noble companies whose core business is based on the acquisition of customers and on the leveling of production costs at the expense of materials; on the other hand, the artisans and shops, the wood artists who work to measure and not for subdivision. The modern language of the furniture market is made up of branding, advertising and downward auctions that have the sole purpose of saving, while once capital was optimized: there were no extra-technical costs other than those related to woodworking, wood of quality: each piece of furniture was worked and created to become antique and never old. For this reason even today, entering the grandparents' house, it is possible to find inimitable and not yet obsolete pieces, simply because the work of the craftsman makes each piece of furniture unique compared to another thanks to the tailor-made workmanship and the characteristics of the wood, and not of substitutes such as chipboard, make every process immortal.